Corporate Sustainability Officers
A new management position is emerging among companies to
help handle the complexities of becoming a ‘green’ company
called a Corporate
or Chief Sustainability Officer (CSO). With climate change
and other environmental crisis upon us, this role is becoming
an important position in companies to address and manage
these sustainability issues.
The Need for CSOs
Corporate CEOs now recognize that a Chief
Sustainability Officer provides a competitive advantage
for a company’s growth and long-term success. In 2007,
a little over 5% of the corporate 500 had a designated corporate
social responsibility officer; in 2008 this has grown to
10%. These companies are already seeing the high value this
position brings to the company. In the 1950s, only
5% of the corporate 500 had designated HR personnel. As
American values shift, so do the roles in a company. As companies
are becoming more committed to environmental and social stewardship,
they see the vital need to have someone take accountability
and responsibility and lead the sustainability initiatives.
Position Titles
This position title varies from Chief, Director,
or Vice President highlighting the executive
and management role this position is now playing. Here is
a brief list of some possible titles for this position:
- Chief Sustainability Officer
- Chief Responsibility Officer
- Responsible Livelihood Officer
- Eco-Responsibility Officer
- Corporate Social Responsibility Officer
- Community and Environmental Responsibility Officer
- Sustainable Development Officer
- Corporate Social and Environmental Officer
The Job
Each company will have a different approach to sustainability because
they will need to match it with the core values and strategic
direction of the company. Ultimately the CSO will want to
drive business growth and increase profitability, as do all
the other executives, but their focus will be to integrate
business objectives with corporate social and environmental
responsibility. CSOs can address in their job
the following sustainability issues;
- Managing environmental risk
- Resource conservation and management
- Waste reduction
- Product stewardship and life cycle footprints
- New ‘green’ product lines or services
- Community Involvement and volunteerism
- ‘Green’ Communications, reporting and marketing
strategy
- Employee Transportation Plans and Incentives
The Person
The role of Chief Sustainability Officer is challenging
and complex. A person in this position needs to be able
to see both the vision and long-term strategy of a company
as well as be creative and innovative. This position is
not only about having the education and technical knowledge
in sustainability but being able to lead and affect change.
This role requires someone who isn’t afraid to take
risks and also has the ability to facilitate, create consensus
and drive the culture change for the organization. This
function requires a person to be able to multi-task and
be an efficient project manager. This person is the sustainability
champion who must integrate environmental thinking into
every department, group and individual within a company.
We have only a few years before the effects of global warming
are irreversible. The US corporate world has been a
huge part of the problem and now has an opportunity to be
part of the solution. All companies, whether large
or small, have the responsibility to be conscious of how
their business impacts our environment, the community and
our world. CSOs can play an influential and
vital role in moving companies in the right direction quickly.
If a company can’t afford a full-time CSO, they should
consider hiring a sustainability
consultant to act in the interim.
Bibliography and Additional Readings
“Who’s in Charge of Green”, Advertising
Age, June 9, 2008
“Companies
Giving Green an Office”, New York
Times, July 3, 2007
“The
Emergence of the Chief Sustainability Officer”, Heidrick & Struggles,
2008
“New
Breed of Human Resource Leader”, HR Magazine,
June 2008
“Chief
Sustainability Officers the New Corporate Stewards of the
Environment”, Verde Exchange, experts from conference
panel, Jan 2008
“The
Old Future is Gone”, Forbes, January 4,
2008
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